SOLUTIONS is a TV and Radio programme woven around the dealings of a business consultancy. Episodic, it is set in the offices of an imaginary business consultancy, called SOLUTIONS.
Each episode showcases a day in the life of the business consultancy, as it exhibits good business etiquette and practices.
At the same time, we see how it interacts with its clients (other SMEs), gaining critical insight into their trials, successes, and how they eventually grow. The portrayals cover the entire spectrum of small and medium scale enterprises.
Why the SOLUTIONS Series?
In Ghana, most Small and Medium scale enterprises (SMEs) fall within the informal sector, employing up to 80% of the labor force. Out of this, the majority are employed in agribusiness. These SMEs need to be educated and oriented to grow and deepen their businesses.
Some of their challenges include:
- Limited access to business development services
- No business documentation or no business records
- Lack of working capital
- Access to financial services
- Limited market information
- Limited use of ICT to enhance business
The over-all goal of developing the Ghanaian economy can best be boosted, if the factors which hinder the SMES are removed. To do this, there must be mass education and sensitization of entrepreneurs or potential entrepreneurs in a continuous, sustainable, and user friendly manner.
Television and radio have ben been used worldwide to achieve this objective, especially in reaching the often dispersed and remotely located agribusiness community.
That is why we believe SOLUTIONS is opportune.
Character Profiles
KOFI GANAH: Kofi is a graduate of the University of Ghana Business School (MBA – Finance). Having been brought up by his hardworking Mum, who used to sell at the market, he has a passion for SMEs – he used to spend his holidays selling at the market. Thus, after completing his MBA, he decided to set up a business advisory, targeting SMEs. Kofi runs SOLUTIONS with his beautiful wife, Ama. He is very hardworking, and streetwise.
AMA GANAH: Ama is pretty, and very fashionable. She is a multimedia and Graphic design graduate from KNUST. A goal getter, she was drawn to Kofi by his diligence and vision. Born to a well-to–do family, her soft looks can be deceiving – she is very shrewd, and highly indigenized. Ama is in charge of Marketing, PR, and Customer Service at SOLUTIONS.
AKWELEY PATTERSON: Akweley is a big-boned woman of Ga extraction. With a smile always on her face, she has a distinctively helpful disposition. Her efficiency and professionalism, is clearly manifest at the front office of SOLUTIONS. She is the epitome of grace and good customer service. Akweley has a six year old son, Akomapa, who is easily charming, delightful and smart.
HAJIA KANDE: Hajia sells waakye close to the SOLUTIONS Consultancy. Ama Ganah is a regular at Hajia’s- the two have become good friends, and share business ideas. Hajia has also adapted quickly, employing basic technologies in the most innovative ways to speed up her service delivery and improve customer care. Her set-up, is a hotbed for gossip, and other topical issues. You don’t want to miss your early morning order.
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