Virgin Music Group has announced a new partnership with Rain Labs, a boutique distribution and label services company founded in 2020 in Accra, Ghana.
Dedicated to showcasing African talent on the global stage, Rain Labs provides digital distribution, marketing, creative production, and brand partnerships to help artists achieve international success.
Virgin Music Group, a global independent music distribution and services company, has a strong history of supporting artists worldwide. Since launching Virgin Music Group Nigeria in 2023, the company has expanded its commitment to the African music industry, offering global distribution, streaming strategy, marketing, and artist development to elevate both emerging and established acts.
With offices in Accra and London, Rain Labs focuses on empowering independent African artists with services such as digital distribution, PR, streaming strategy, and creative production. Through this partnership, Rain Labs gains enhanced access to over 128 digital streaming platforms, including Spotify, Apple Music, Boomplay, YouTube Music, and Audiomack.
Artists on Rain Labs’ roster, including Joey B, Cina Soul, Baaba J, MAUIMØON, Kofee Bean, Ess the Legend, and AD DJ, will benefit from Virgin Music’s extensive global network. The collaboration aims to create impactful campaigns and sustainable opportunities for artists to maximize their potential.
Albert Donkor, co-founder and lead of Rain Labs, expressed his excitement: “This partnership marks an exciting chapter for African music. Virgin Music Group’s global reach and proven track record align perfectly with our mission at Rain Labs. We believe this is the right moment to elevate African talent and look forward to the impact this collaboration will bring.”
Olukorede ‘Kay’ Ikazoboh, Managing Director of Virgin Music Nigeria, added: “Rain Labs is a well-established company with deep expertise in Africa’s music landscape. At Virgin Music Group, we are proud to work alongside a company of this calibre. Together, we will unlock new opportunities and develop innovative pathways for African artists to shine globally.”