Traditional artist Sherifa Gunu has voiced concerns over the negative labeling of traditional music, emphasizing that this genre is not “colonial” or “colo” as some have suggested, but a genuine representation of Ghana’s musical culture.
She expressed disappointment that while Nigerian artists are actively promoting their cultural identity through traditional music, many Ghanaian musicians continue to dismiss and undervalue this genre, which highlights their unique heritage.
In an interview with Graphic Showbiz on Monday, April 7, Sherifa, whose full name is Osman Sherifatu Gunu, shared that the damaging perception of traditional music is discouraging some local musicians from collaborating with her.
She pointed out that these same musicians who discredit traditional music in Ghana are often eager to incorporate local instruments like the kora and drums during their European tours to appeal to global audiences.
“It’s surprising to see that many Ghanaian artists avoid working with traditional musicians because they perceive our music as outdated and ‘colo’. They act like foreigners here, but abroad, they proudly play local instruments. That’s pure hypocrisy.
“Our Nigerian counterparts have embraced their traditional music and are making strides in promoting it. Meanwhile, we sit back, trying to imitate other cultures instead of embracing our own unique sound.
“Nigerian artists are thriving because they know how to sell their culture. Yet, when we perform in our native languages, some people label it as ‘too local’ or ‘colo’, as if it’s something negative. Until we fully embrace our own sound, we will keep falling behind,” she explained.
While acknowledging the allure of following trends, Sherifa advised young artists not to be swayed by fleeting music fads. She encouraged them to remain authentic, taking inspiration from icons like Osibisa, Amakye Dede, and Angelique Kidjo, who have remained relevant over the years due to their unique styles.
“I don’t follow trends, and that’s why my music is timeless. I urge our artists to embrace their true Ghanaian identity.
“Sadly, many artists seem to forget their roots in pursuit of quick fame. But legends like Osibisa, Amakye Dede, and Angelique Kidjo stayed true to themselves and made history. Copying others will only lead to fading away,” she added.
Sherifa Gunu’s career journey has not been without challenges. She first gained recognition in the 1990s, finishing second in the 1998 Embassy Pleasure dance competition. In 2017, she released Salamatu and has since produced several albums, including Dagbon, Akwaaba Wo Africa, and African Woman, earning numerous awards along the way.