The National Film Authority (NFA) has hosted the maiden National Film Dialogue in Accra to address challenges facing Ghana’s film industry and chart the way forward.
The event took place on Tuesday, September 16, at the Cedi Conference Centre, University of Ghana. It gathered key players in the film sector alongside government officials, underscoring the need for stronger partnerships.
The dialogue, themed “Accelerating Industry Development,” featured keynote presentations, panel discussions, and interactive consultations with stakeholders.
NFA Board Chairman, Mr. Ivan Quashigah, reaffirmed the Authority’s commitment to reviving the industry through its “1% of Ghana’s Population Initiative.” He recalled Ghana’s rich cinematic past but acknowledged current hurdles such as weak financing, poor infrastructure, and market limitations.
Quashigah urged stakeholders to use creative power and communication tools to unlock opportunities. He proposed fresh policies, tax incentives, and stronger corporate collaborations to boost profitability and global competitiveness.
He projected that attracting 1% of Ghana’s population could generate ₵16.5 million in box office revenue. To achieve this, the NFA plans to roll out mobile cinemas, film-in-schools programmes, corporate sponsorship models, and film passports. Draft policies on tax credits and incentives are already being prepared for Cabinet review.
He stressed the need for data-driven strategies and improvements in film quality. Without reliable data, he warned, measuring progress and attracting international partners will remain difficult. He also called for recognition of top-quality productions and more international co-productions.
“Reviving Ghana’s film industry goes beyond entertainment,” he said. “It means job creation, cultural preservation, and tourism growth.”
Speaking on behalf of the sector minister, Deputy Minister for Tourism, Culture, and Creative Arts, Hon. Yussif Issaka Jajah, reaffirmed government’s commitment to supporting the industry.
“Film is not only entertainment. It is a mirror of society, a vessel of heritage, and a bridge to the world. Our stories deserve to be told across Africa and beyond,” he noted.
He outlined government’s priorities for the sector, including job creation, tourism promotion, attracting investment, and strengthening national identity. He further highlighted the need for legislative reforms and infrastructure to make Ghana a competitive film hub.
Deputy Minister for Communication, Digital Technology and Innovations, Mr. Mohammed Adam Sukpa, and Ashanti Regional Minister, Dr. Frank Amoakohene, also addressed participants. Dr. Amoakohene urged filmmakers to win over young audiences early by offering local content at no cost. He explained that once loyalty is built, these viewers will pay for content later in life.
Opening the event, NFA Executive Secretary Kafui Danku-Pitcher praised the talent within Ghana’s film industry but acknowledged systemic challenges. She stressed the importance of collaboration among government, the private sector, investors, filmmakers, and storytellers to unlock growth.
Panel discussions explored innovative financing, digital transformation, corporate partnerships, and strategies to boost global visibility for Ghanaian cinema.