As part of its 24-hour economy strategy, the government is set to launch the National Creators Academy, an ambitious initiative designed to train and empower a new wave of Ghanaian creatives across sectors including music, film, fashion, digital media, animation, and cultural performance.
The Academy will be a flagship programme under the broader SHOW24 initiative, which focuses on expanding economic activity beyond traditional working hours. According to a document obtained by myjoyonline.com, the Academy will offer industry-relevant training and integrate modern creative tools such as artificial intelligence (AI), augmented and virtual reality (AR/VR), mobile editing suites, streaming technologies, and digital monetisation strategies.
A key element of the programme is cultural literacy, aimed at rooting participants in Ghana’s rich traditions of storytelling and performance. The initiative seeks to bridge the gap between tradition and innovation, equipping creators with both technical skills and cultural depth.
Importantly, the National Creators Academy will operate on a decentralised model to ensure regional inclusivity, rather than concentrating opportunities in major urban centres. It will feature production labs, industry internships, and creator collectives, with tailored tracks for university graduates and informal sector creatives looking to transition into professional careers.
This initiative is part of the government’s larger plan to make Ghana’s creative and cultural industries a key driver of economic transformation through the 24-hour economy policy. By promoting continuous economic engagement, the policy aims to create jobs, boost productivity, and enhance Ghana’s global competitiveness—especially in the culture and tourism sectors.
In addition, the government plans to repurpose the National Cathedral site into a National Cultural Convention Centre. This new venue will host exhibitions, concerts, and cultural events, complementing the work of the Academy and serving as a cornerstone for Ghana’s emerging creative economy.