Music powerhouse Lynx Entertainment has made a groundbreaking entry into the digital distribution space after 18 years of shaping and empowering the music industry in Ghana and across Africa.
The renowned Ghanaian record label, operating under Lynx Group Limited, has played a pivotal role in nurturing some of the continent’s biggest music stars and producing numerous global hits.
As the company approaches two decades of operations, it has unveiled an exciting new service: direct global music distribution for artists and labels.
To facilitate this, Lynx Entertainment has partnered with technology giant Vydia, providing a robust digital infrastructure that enables seamless music distribution to global Digital Service Providers (DSPs) without the involvement of third parties.
Richie Mensah, CEO of Lynx Group, described this bold initiative as a step toward ensuring African artists and labels gain proper representation in the rapidly evolving digital distribution landscape.
“As Africa embraces the endless possibilities of digital distribution, it’s vital to protect the interests of artists and labels, maximizing their potential earnings,” he stated.
For the first time, African creatives will have the ability to distribute their music directly to platforms like Spotify, Apple Music, Amazon Music, Tidal, and others without relying on third-party distributors or agents, allowing them to operate from the comfort of their homes.
The Lynx Entertainment distribution platform delivers music to over 200 stores worldwide while ensuring key features such as content protection, rights management, advanced payments, and detailed data tracking.
Built on premium technology, the platform empowers creators by offering a centralized, user-friendly solution to distribute, protect, monetize, and store their content, complemented by a transparent royalty payout process.