Ghana is officially entering a new era of self-definition. Specifically, the National Commission on Culture (NCC) has unveiled a strategic roadmap to modernise our national identity. This initiative aims to transform heritage from a relic of the past into a primary engine for economic growth. For the modern creative, this represents a significant shift in how the state supports the arts.
A Strategic Monthly Focus
To ensure consistent engagement, the NCC has introduced a structured cultural calendar. Each month is dedicated to a specific facet of Ghanaian life.
- February: Focuses on drum language and indigenous authorship.
- March: Re-examines our independence narrative through community storytelling.
- December: Culminates in a massive celebration of music and masquerades.
Consequently, culture is no longer viewed as a seasonal event. Instead, it is being integrated into the national consciousness as a year-round priority.
The Rise of the 24-Hour Cultural Economy
One of the most ambitious goals in this roadmap is the creation of a 24-hour cultural economy. The Acting Executive Director, Mr. Wakefield Akuaku, envisions a landscape where cultural centres are active around the clock. Moreover, the NCC is moving away from strict state control. They are now actively seeking partnerships with private investors and creative hubs.
By activating infrastructure across every district, the Commission intends to provide artists with the space they need to thrive. Whether you are in film, fashion, or digital arts, the message is clear: the doors are open for collaboration.
The “World Cup of Culture” in Ho
All eyes are currently on the upcoming National Festival of Arts and Culture (NAFAC) 2026. Scheduled to take place in the Volta Region, this event is being described as the “World Cup of Culture.” It serves as the primary stage for showcasing Ghana’s vast diversity.
“Culture is not about policing; it is about immersion,” Mr. Akuaku noted.
This philosophy signals a departure from rigid traditionalism. On the contrary, it encourages a blend of various dances, languages, and artistic expressions to foster national unity.
Reclaiming the Airwaves
A key pillar of this transition is the push for 70% local content on radio and television. The NCC argues that the dominance of foreign media poses a threat to national identity. Therefore, legislative reforms are being sought to ensure that Ghanaian stories remain at the forefront.
Ultimately, this rebrand is about ownership. By updating the National Cultural Policy, the NCC is providing the blueprint for the next generation to lead. In short, Ghana is not just preserving its culture; it is preparing it for the global stage.
Do you believe a 24-hour cultural economy will successfully create more jobs for young creatives? Furthermore, is the 70% local content quota achievable in today’s digital age? Share your perspective in the comments!