Goldstar Air is set to revolutionize Ghana’s cultural tourism with a strategic initiative aimed at promoting the country’s rich traditional festivals to global audiences. The airline plans to market Ghanaian festivals through in-flight promotions, international exhibitions, airport displays, social media campaigns, and collaborations with global media platforms.
In partnership with the Ghana Tourism Authority and the Ministry of Tourism, Arts and Culture, Goldstar Air will offer all-inclusive travel packages. These packages will include airfare, hotel accommodations, travel insurance, car rentals, and guided tours, making it easier for international tourists to experience Ghana’s cultural vibrancy throughout the year.
Some of the key festivals being spotlighted include Homowo—celebrated by the Ga-Dangme people in remembrance of a historic famine and subsequent bountiful harvest—and the Katamansu festival of the Akuapem people. The initiative will also extend to other popular festivals such as the Kwahu Easter celebration, further enhancing Ghana’s appeal as a cultural destination.
Goldstar Air’s approach is inclusive, ensuring accessibility for persons with disabilities. The airline will incorporate services such as sign language interpretation, audio descriptions, accessible seating, and feedback surveys to ensure a comprehensive experience for all travelers.
This move is not only cultural but economic. The initiative is projected to create over two million jobs across the tourism, hospitality, arts, crafts, and entertainment sectors. From makeup artists and caterers to event planners and artisans, a wide range of professionals are expected to benefit from the surge in festival tourism.
By promoting these cultural experiences to the international community, Goldstar Air seeks to boost local economies, empower small and medium-sized enterprises, and reduce the nation’s dependence on extractive industries. The strategy positions Ghana as a year-round tourism destination, using its cultural wealth to drive sustainable development and national pride.
This ambitious effort marks a significant step forward in rebranding Ghana’s image abroad, as the airline aims to transform festivals from local celebrations into global events that attract tourists, generate revenue, and foster cross-cultural appreciation.