Ghana’s Minister for Communication, Digital Technology and Innovations, Samuel Nartey George, has urged the newly merged Canal+ MultiChoice Group to scale up investments in Ghana’s creative economy and expand local content production as part of its Africa-wide growth strategy.
The Minister made the call during a courtesy visit by executives of the merged media conglomerate, led by David Mignot, Chief Executive Officer for Africa Operations. The visit focused on outlining the group’s vision for the continent following its recent consolidation.
Finalized in September 2025, the $2 billion merger brings together Canal+, MultiChoice, and Group Vivendi Africa (GVA) into one of Africa’s largest entertainment and digital media companies. The unified entity now serves over 40 million subscribers across about 70 countries, supported by 17,000 employees.
George described the merger as a landmark move toward strengthening Africa’s voice in global media but emphasized the need for the group to play a more active role in Ghana’s creative ecosystem.
“Ghana’s culture is rich with untold stories—from Yaa Asantewaa to our pivotal role in African liberation movements. These are narratives that deserve to be seen on screens across Africa and the world,” he said. “I look forward to seeing Canal+ and MultiChoice partner with our filmmakers to bring these stories to life.”
To that end, the Minister proposed the creation of a roundtable between his Ministry, Ghanaian creatives, and Canal+ MultiChoice executives to discuss co-production opportunities, content standards, and investment frameworks that could elevate the visibility and quality of Ghanaian productions.
He further encouraged the group to explore investments in production studios, shared technical facilities, and partnerships that would help develop Ghana’s film and digital media sectors to match leading African markets such as Nigeria and South Africa.
Beyond content, George also addressed the need for digital infrastructure development, commending Group Vivendi Africa’s fiber-to-home initiatives and urging the company to expand affordable broadband access across the country.
“Our Ministry is focused on breaking down barriers for both consumers and investors,” he noted. “Affordable, reliable internet is essential for digital inclusion, and partnerships like this can make that goal a reality.”
The Minister also called for fair and uniform content pricing across African countries, adjusted only for local tax differences, to prevent the pricing disparities that have previously strained relations between regulators and service providers.
In response, Mignot reaffirmed the group’s long-term commitment to Africa, noting that the merger will enable the delivery of over 10,000 hours of African content each year in 25 languages, powered by its expanded team and resources.
Having worked extensively across 35 African countries, Mignot described Ghana as a strategic growth market and welcomed the proposal for deeper collaboration with the nation’s creative and technology sectors.
The meeting concluded with both parties reaffirming their shared vision to use digital innovation and storytelling to foster cultural exchange, strengthen Africa’s creative industries, and expand access to high-quality entertainment and broadband services.
The Canal+ acquisition of MultiChoice marks the largest transaction in the French media company’s history, establishing the combined group as a dominant force in Africa’s rapidly evolving media landscape.