Ghanaian fashion brand BOYEDOE has been named a semi-finalist for the 2025 LVMH Prize

Rising Ghanaian designer David Kusi Boye-Doe, founder and creative director of BOYEDOE, has been announced as a semi-finalist for the prestigious 2025 LVMH Prize—an esteemed recognition of his artistic vision and impact on global fashion.

This achievement places David among the most promising emerging designers worldwide, highlighting the increasing influence of African fashion on the international stage.

Established by luxury conglomerate LVMH Group (Louis Vuitton-Moët-Hennessy), the annual prize celebrates innovation and craftsmanship in fashion, offering finalists mentorship, funding, and industry support.

David’s nomination underscores his dedication to blending contemporary aesthetics with Ghanaian heritage, utilizing ethically sourced materials and artisanal craftsmanship to redefine modern African luxury.

“It is an incredible honor to be the first Ghanaian recognized by the LVMH Prize,” said David. “This moment is not just for me but for Ghana and the entire African fashion industry. It’s a testament to the creativity and excellence emerging from our country and continent.”

As a semi-finalist, David will present his collection to an esteemed panel of fashion experts, including LVMH executives, renowned designers, and industry leaders. If selected as a finalist, he will compete for a €400,000 grant and a year-long mentorship from LVMH.

BOYEDOE’s selection as a semi-finalist for the #2025LVMHPrize marks a pivotal moment in the global fashion industry’s growing recognition of African design excellence.

The brand seamlessly fuses Afro-luxury heritage with eco-conscious sophistication, maintaining a strong commitment to sustainable practices.

By pushing the boundaries of modern fashion while staying true to its Ghanaian roots, BOYEDOE is redefining the future of luxury fashion.

The final selection for the LVMH Prize will be announced later this year. In the meantime, fashion enthusiasts and supporters of African design can follow BOYEDOE’s journey in the competition using the hashtag #BOYEDOE2025LVMHPrize.

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