Latif Abubakar’s “Ghana Must Go” Premieres to Rave Reviews, Set for 10-City Global Tour.
Accra’s theatre lovers were treated to an unforgettable experience as renowned playwright and producer Latif Abubakar premiered his latest stage production, Ghana Must Go: The Promiseland, to widespread acclaim at the Accra International Conference Centre.
Staged as part of Globe Productions’ 15th anniversary, the four-show run attracted over 7,500 patrons in just two days, with each performance—held at 4:00 p.m. and 8:00 p.m.—selling out completely. Audiences responded with standing ovations, applauding the play’s vibrant humour, emotional storytelling, and profound cultural themes.
Set around Ghanaians returning home after challenging experiences abroad, Ghana Must Go weaves together themes of identity, homecoming, and national pride. The five-member cast delivered gripping performances that struck a chord with returnees, diasporans, industry professionals, and policymakers alike. “This was more than a play—it was a reminder of why Ghana is worth coming back to,” one attendee shared.
The play also serves as the flagship of The Big Push Ghana, a groundbreaking public-private initiative that positions live theatre and storytelling as tools for economic diplomacy. “We’ve shown that storytelling, when done well, can influence national image and investor confidence,” said Abubakar.
Building on its local success, the production is headed on a 10-city global tour, with scheduled performances in Qatar, Saudi Arabia, Germany, Japan, South Africa, Nigeria, the US, UK, Canada, and China. Each city will host two events: a performance of the play and a follow-up Investment and Tourism Expo expected to draw over 2,000 stakeholders per destination. Also read: ( Latif Abubakar set to embark on a global tour with his 20th stage play, ‘Ghana Must Go’ )
“This isn’t just cultural diplomacy—it’s Ghana creatively marketing itself to the world,” said a representative from the Ministry of Tourism.
The initiative is a joint effort between Globe Productions, the Ministry of Tourism, Culture and Creative Arts, and the Ministry of Foreign Affairs. With its blend of entertainment and strategic promotion, Ghana Must Go marks a new frontier for Ghana’s global outreach.
As the curtain closed on the final performance in Accra, it was clear the production had done more than entertain—it sparked a movement, reaffirming Ghana’s readiness to share its story with the world.