NCC Executive Director Advocates Global Showcase for Ghana’s Culture.
Executive Director of the National Commission on Culture (NCC), Mr. Wakefield Ackuaku, has called on Ghanaians and cultural agencies to take a more proactive role in promoting the nation’s rich heritage to international audiences.
Speaking at the launch of the Black Star Festival at the Accra Tourist Information Centre (ATIC) on Tuesday, June 17, Mr. Ackuaku emphasized the need to export Ghana’s culture, rather than waiting for tourists to visit the country to experience it.
“Ghana’s culture is vibrant and deeply rooted in unique traditions and values that can capture global attention. We should not wait for others to come to us — we should carry our culture to them,” he stated, urging stakeholders to explore platforms such as international festivals to enhance global awareness.
His remarks align with the broader goals of the Black Star Experience — an initiative launched on May 1, 2025, by President John Dramani Mahama — which aims to position Ghana as the cultural and creative capital of Africa. The experience includes a year-round lineup of festivals, exhibitions, performances, fashion showcases, culinary events, film screenings, and heritage projects.
At Tuesday’s event, Mr. Ackuaku described the Black Star Experience as a continuation of previous national initiatives like the Year of Return and Beyond the Return, aimed at reinforcing Ghana’s cultural identity and global appeal.
“As a commission, the NCC is committed to preserving and promoting Ghana’s culture and building a strong national identity. The Black Star Festival is one of the flagship projects under this broader effort,” he added.
The Black Star Festival — a collaboration between GD Visionary Group Ltd and the NCC — is set to take place in Washington DC from September 26–28. It will feature a dynamic celebration of African creativity, from music and art to fashion, film, and business networking.
Joseph Marteye, President of GD Visionary Group, highlighted the festival as an opportunity for the Ghanaian diaspora, especially youth, to reconnect with their heritage.
“This platform allows Ghanaians who’ve never been home to fully experience and celebrate their culture. Through this, we hope to spark a deeper appreciation of identity and heritage,” he said.
The initiative reinforces Ghana’s ongoing mission to promote its culture globally, spark meaningful connections, and inspire pride in its cultural legacy.