Emirates, the world’s largest international airline, has officially launched its interactive and immersive Emirates Travel Store in Accra, Ghana—marking a significant milestone in customer engagement and service excellence. This is the airline’s first travel retail store in West Africa and the 13th globally.
Located at the prestigious Stanbic Heights in Airport City, Accra, the state-of-the-art store was inaugurated by Adil Al Ghaith, Emirates’ Senior Vice President of Commercial Operations, Centre. The launch event was attended by Ghana’s Minister of Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, the Minister of Transport, Joseph Nikpe, and other notable dignitaries, trade partners, and media representatives.
Adil Al Ghaith highlighted the significance of Ghana in Emirates’ African network. “For over 20 years, Ghana has served as a key gateway to West Africa. The launch of our new retail concept here underscores our ongoing commitment to the market and our promise to help travellers ‘Fly Better’,” he said. He emphasized how the fusion of expert travel advice, self-service technologies, and immersive experiences is designed to inspire and support customers on their journey.
The 310-square-metre space combines luxury, innovation, and convenience. Styled like a modern lounge with Emirates’ signature light tones and Ghaf Tree motifs, the store offers a blend of personal service and cutting-edge tech. Highlights include a full-scale replica of the Emirates A380 Onboard Lounge, smart selfie mirrors with scenic backgrounds, self-service kiosks, and five staffed service counters for bookings, itinerary planning, and general travel support.
Since entering the Ghanaian market in 2004, Emirates has connected over 2 million passengers to destinations worldwide, including Canada, India, Australia, Singapore, and Dubai. The airline continues to operate a daily flight between Accra and Dubai using a three-class Boeing 777.