AFROSON1C X, a showcase festival and industry conference spanning music, technology, and the arts, is set to launch in Accra, Ghana, in 2026.
With a mission to connect African creatives to global opportunities, foster cross-cultural collaborations, and shape the future of the industry in West Africa, AFROSON1C X is proud to announce a groundbreaking co-curator partnership with SXSW London, scheduled for June 2 to June 7, 2025.
The inaugural edition of SXSW London will feature headline performances from Tems and Idris Elba.
As an official co-curator, AFROSON1C X will present a carefully selected lineup of outstanding West African talent, providing these artists with a major international platform at the debut edition of SXSW London. This collaboration showcases the vibrant and evolving West African music scene, introducing fresh and dynamic sounds to global audiences.
Recognized as one of the world’s most influential festivals, South by Southwest (SXSW) celebrates the convergence of music, film, and interactive industries. The AFROSON1C X stage will spotlight an exciting wave of talent, strengthening the bridge between Africa and the global music industry.
Tom Russell, Founder of AFROSON1C X, shared his excitement:
“SXSW is the world’s premier industry showcase festival and conference—a key fixture in the music business calendar for many years. Being named a co-curator for its inaugural London edition is a milestone for AFROSON1C X.
This partnership reinforces our commitment to developing a thriving music industry in West Africa and sets the foundation for our debut festival in Accra in 2026.”
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