Ghanaian international model and environmental advocate Victoria Michaels is calling on beauty brands and fashion entrepreneurs to ditch harmful practices and adopt eco-friendly alternatives.
She says the time for change is now—before it’s too late.
Victoria stressed that climate change is not a distant threat. It is a growing crisis already affecting our health, livelihoods, and future.
In an interview with Graphic Showbiz on June 30, she explained that the fashion and beauty industries, though glamorous, are contributing to the problem. They rely on non-recyclable products, generate huge amounts of waste, and promote reckless overproduction.
“We cannot afford to wait. As stakeholders, we must lead by example, think boldly, and align beauty with purpose. Let’s move from silence to strategy, from trend to transformation. The world is watching, and Ghana has a chance to lead,” she said.
Victoria is not just raising awareness. She is pushing for real solutions that could transform the industry.
She suggests introducing green production guidelines. These include reusing set materials, eliminating single-use plastics, and repurposing wardrobe items.
Designers, she says, should create timeless capsule collections instead of seasonal ones. This reduces waste and encourages sustainable fashion.
Fashion shows can also include eco-awareness segments. These segments would make sustainability part of the runway experience. She believes collaboration is vital.
“We need a strong network of stylists, event organizers, and creatives who are committed to greener practices,” she added.
Victoria also addressed fast fashion, synthetic beauty products, and plastic packaging. She said the first step is education. Many industry players don’t know the environmental impact of their choices.
“Once informed, we must choose local and sustainable materials. We should support ethical brands and use organic products. Beauty companies must switch to refillable or biodegradable packaging.”
She called on agencies, stylists, and production teams to adopt sustainability charters. These charters would guide their choices in styling, set design, and product use.
Victoria urged the government to take action too. She recommended tax breaks for sustainable brands, grants for green entrepreneurs, and laws that support eco-friendly materials.
She also encouraged public campaigns that combine fashion, music, and film to promote climate education.
“We need to make sustainability part of our culture. Let’s turn it into a movement, not just a moment.”
Victoria Michaels is paving the way for a greener, more responsible fashion and beauty industry in Ghana—and beyond.