The Minister for Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, has called on Ghana’s private sector to infuse cultural identity and service excellence into every aspect of the hospitality experience.
Speaking at the official launch of the Eagles Hospitality School in Accra, she stressed the importance of reflecting Ghanaian values in hospitality service delivery. “In every hotel room, tour vehicle, and restaurant, there should be a clear sense of who we are,” she stated. “Every guest we serve becomes an ambassador, and each interaction shapes the global image of Ghana. That’s why we must train for excellence—not just for employment.”
The event gathered key players from Ghana’s tourism, education, and hospitality sectors. Hon. Gomashie described the occasion as “the start of a movement for service excellence,” not just the opening of a new institution.
Drawing on her formative years at Burma Camp, she highlighted the importance of discipline, cultural pride, and respect—principles she believes should be evident in every hospitality encounter. She also expressed concern over the fading use of culturally respectful expressions such as “Yes, please” and the tradition of standing to greet.
She emphasised that Ghana’s tourism appeal is not based solely on attractions, but also on personal experiences. “The real magic of tourism lies in a receptionist’s warm smile, a tour guide’s cultural insight, and the meaningful memories that turn visitors into storytellers,” she added.
With major events like PANAFEST, Emancipation Day, and the Black Star Experience ahead, the Minister underscored the need to strengthen service delivery and embed culture in every part of the tourism journey.
“This school should not stand in isolation,” she said. “Let it drive a broader movement that uplifts our people, celebrates our culture, and secures Ghana’s place on the global tourism map.”
Founder and Group CEO of Eagles Hospitality School, Mr. Stephen Asante, explained that the school was created to elevate service standards in the sector. “World-class service should not be a luxury or imported,” he said. “We’re transforming hotels into classrooms so students gain practical experience from the start.”
Representatives from Labadi Beach Hotel, ASA Bank, and the Ghana Tourism Authority applauded the initiative, highlighting the growing need for hands-on training and professionalism throughout the hospitality value chain.