Ghanaians are being encouraged to celebrate and preserve the arts and storytelling as essential pillars of cultural identity, heritage, and national pride.
At the heart of this call was the Johnnie Walker x Caveman Watches “Blue Circle” media soiree held in Accra, which emphasized the power of storytelling—whether through design, performance, or craftsmanship—as a means to safeguard heritage and showcase African excellence on the global stage.
The exclusive event unveiled a special collaboration between luxury Ghanaian watchmaker Caveman Watches and the iconic whisky brand Johnnie Walker Blue Label. More than just a product launch, the evening was a tribute to artistry, symbolism, and cultural identity, highlighted by the presentation of a limited-edition timepiece inspired by the rich blue tones and refined character of the Blue Label.
“Caveman is about timeless craftsmanship, and Blue Label is the gold standard of celebration,” said Anthony Dzamefe, Founder and CEO of Caveman Watches. “This partnership represents a shared vision of legacy, excellence, and bold identity.”
Johnnie Walker representatives described the collaboration as a fusion of creative forces united in their mission to honour meaningful stories and inspire audiences to embrace heritage through a lens of modern luxury.
Recognised by The New York Times and celebrated for its blend of African storytelling with global aesthetics, Caveman Watches continues to redefine how Ghanaian narratives are told—one handcrafted timepiece at a time.