The Advertising Association of Ghana (AAG) has reintroduced its premier industry event, the Gong Gong Awards, to recognize individuals and brands that drive innovation and storytelling in Ghana’s advertising sector.
Now rebranded as the Gong Gong Festival of Creativity & Awards, the event is scheduled to take place from Monday, April 28 to Saturday, May 3, 2025.
A New Era for the Gong Gong Awards
Themed “Disrupt & Inspire: Recognising Brands and Agencies that Challenge Norms and Redefine Creativity,” the festival will honor excellence in advertising, branding, and creative communications.
AAG Executive Director Isaac Cudjoe explained that after a two-year hiatus, the awards had been reimagined to align with global trends in advertising and branding.
The week-long festival will include a Brand and Creativity Exhibition at Accra Mall, offering industry professionals and consumers a chance to experience top-tier advertising and branding innovations. It will also feature panel discussions, masterclasses, and networking sessions aimed at fostering collaboration and creativity within the industry.
Expanded Award Categories
Mr. Cudjoe highlighted that the Gong Gong Awards have been a cornerstone of Ghana’s advertising industry for nearly 30 years. The revamped edition will now feature 17 award categories, celebrating not only creative agencies but also the companies behind impactful brands.
The awards will recognize outstanding advertising campaigns and creative works from 2023 and 2024, with categories including:
- Radio Craft Gong Gong
- TV Craft Gong Gong
- Out of Home (OOH) Gong Gong
- Social & Influencer Gong Gong
- Digital Excellence Gong Gong
- Brand Experience & Activation Gong Gong
- Gong Gong for Good (for socially responsible campaigns)
- Platinum Gong Gong (the festival’s highest honor)
A new category, “Gong Gong for Clients,” will also be introduced, with subcategories such as:
- Best Company in Media Strategy
- Best Company in Social Media & Influencer Marketing
- Best Creative Brand for 2023 and 2024
A Platform for Creativity and Innovation
Mr. Cudjoe emphasized that the Gong Gong Festival of Creativity & Awards is more than just an awards ceremony—it is a platform for challenging norms and inspiring the next generation of creatives.
“As Ghana’s premier celebration of advertising excellence, this festival will spotlight groundbreaking ideas, recognize innovation, and honor brands and agencies that push creative boundaries,” he stated.
Each award entry costs GH¢1,500, with agencies submitting five entries receiving a discounted rate of GH¢1,000 per additional entry beyond the first five.