International fashion model and Creative Director of BB Boutique, Belinda Baidoo, has encouraged stakeholders in the fashion industry to prioritize discipline, time management, and strategic long-term planning to achieve success.
Belinda emphasized that the fashion industry is highly competitive, requiring professionals to stay organized, focused, and committed to delivering quality work on time—qualities she noted are often lacking and hinder the industry’s growth.
“I developed discipline, especially with time management, during my time working in the United States and other countries. However, upon returning to Ghana, I realized this is an area where our industry struggles,” she said.
“Meeting deadlines and maintaining discipline can set us apart and lead to success. Patience is also essential, as growth takes time. With a solid plan and consistent focus, we can reach greater heights,” she added.
Belinda also called for financial backing from the government and private investors to revitalize Ghana’s fashion industry. She explained that despite its immense potential, the sector remains stifled by inadequate funding and neglect, limiting its ability to achieve global recognition.
Highlighting the industry’s economic significance, Ms. Baidoo underscored its role in creating jobs, generating revenue, and driving overall economic development. She pointed out the vast potential of the fashion value chain, from raw material production to retail, to make a substantial economic impact if given the necessary support.