Mark Okraku-Mantey, the Deputy Minister of Tourism, Arts, and Culture, has called on Ghanaians to harness the power of media to significantly boost the nation’s tourism sector.
In an insightful conversation on Daybreak Hitz, the Deputy Minister for Creative Arts and Tourism emphasized the immense, yet underutilized, potential of media as a driving force for tourism growth in Ghana. Speaking with host Andy Dosty, he encouraged Ghanaians to actively promote the country’s rich cultural heritage, natural attractions, and tourism experiences through various media platforms.
His comments come at a pivotal moment as the tourism industry seeks innovative strategies for recovery and growth in the aftermath of the pandemic. The Minister stressed that every individual holds the power to shape global perceptions of Ghana, urging citizens to share their personal experiences and showcase the nation’s breathtaking landscapes, vibrant traditions, and rich history with a wider audience.
“It’s about the mindset,” the Deputy Minister remarked, explaining that the collective effort of individuals, together with contributions from the creative arts and private sectors, can amplify Ghana’s unique offerings. He underscored that even small actions can play a part in boosting the country’s image and attracting tourists.
This call to action resonated with many, highlighting the shared responsibility of Ghanaians to present the country as a premier travel destination. The Minister further encouraged citizens to take pride in their role as ambassadors of Ghana, reminding them that every social media post, share, or conversation has the potential to contribute to a larger narrative that enhances Ghana’s global appeal.