Renowned music entrepreneur and digital marketing expert Kwame Baah has called on Ghanaians to intentionally support their music industry by prioritizing Ghanaian music this December. As the festive season brings a diverse influx of visitors to Ghana, Baah believes this is an opportune moment to promote the country’s music and help it thrive on a global scale.
Kwame Baah, the CEO of Yve Digital, highlighted that Ghanaian artists often see an increase in streaming numbers around December due to the heightened exposure that comes with the holiday season. He suggested that a conscious effort to listen to more Ghanaian music during this period could significantly boost the industry.
“With more foreigners visiting Ghana in December, I urge all Ghanaians, especially DJs and radio stations, to prioritize Ghanaian music,” Baah posted on Instagram. “This simple act can expand our industry, support our artists on the global stage, and encourage them to continue creating music that captivates audiences worldwide.”
When asked about the evolution of Ghanaian music, Baah noted the remarkable progress made by local artists on digital platforms, with many now achieving millions of streams. He emphasized that Ghanaian artists are finally getting the international recognition they deserve, thanks to growing exposure and strategic streaming efforts. Baah believes that by playing more Ghanaian music locally, the industry can attract even more global audiences, increasing opportunities for artists on the world stage.
Kwame Baah’s influence in the music industry continues to grow, especially after his recent recognition as the Best Music and Entertainment Personality at the 2023 Forty Under 40 Achievers Awards. This accolade underscores his ongoing commitment to driving growth and innovation within Ghana’s music scene.