Leo Skarlatos, the CEO of AT Ghana (previously AirtelTigo), has advised Ghanaian musicians to use digital media to market their songs and other products.
He claims that he is thrilled to be seeing how digital platforms are revolutionizing the music business.
“It’s inspiring to see how artistes today are using digital tools to break barriers, reach wider audiences, and create movements that resonate beyond borders. We at AT, are proud to be part of an ecosystem that fosters digital creativity and innovation,” he mentioned.
Leo Skarlatos, the CEO of AT Ghana (previously AirtelTigo), has advised Ghanaian musicians to use digital media to market their songs and other products.
He claims that he is thrilled to be seeing how digital platforms are revolutionizing the music business. At this year’s 3Music Awards, which were held at the La Palm Convention Centre in Accra over the weekend, Mr. Skarlatos made this statement while presenting Medikal with the “Digital Act of the Year” award.
Prominent singers, business executives, and a sea of ecstatic fans gathered for the 3Music Awards, which are renowned for honouring brilliance and inventiveness in the music and entertainment sectors.
Medikal, the recipient of this year’s Digital Act of the Year award, was commended for his exceptional contribution to the digital music industry. With millions of streams, a vibrant social media presence, and creative content that draws viewers in, Medikal distinguished himself as a leader in the digital music era.
Some of Ghana’s best musicians, including Nacee, Akwaboah, Kweku Smoke, Piesie Esther, and others, gave unforgettable performances throughout the evening, and the Digital Act of the Year award represented a momentous occasion in honouring the marriage of music and technology in the contemporary period.
The audience exploded in cheers when Medikal received the award from AT CEO Leo Skarlatos, solidifying the acknowledgement of a person whose influence on the digital music landscape will be recognised for years to come.
AT remains committed to promoting innovation in the arts industry and continues to encourage creative excellence across all sectors, particularly in the digital world.